How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas
eCommerce MasterPlan
- Part 1How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
- Part 2 How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Show Notes
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01:58Figuring out what to optimizeFor paid elements, you want to check on these more often. While for organic you can review at least once each month.
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04:30How to think about your benchmarksDepending on the stage youre at in your business, different metrics can come into play here. But you want to look at the lifetime value of the customer.
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07:12Figuring benchmarks versus resultsThis differs from business to business. So while there are general metrics you can look at, your own history is the best benchmark to use.
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09:28How to increase your conversion rateA higher conversion rate comes with a loyal customer base. But at the same time, you still want to cast a wide net.
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11:05Creating repeat customersDepending on your product, getting repeat customers might not be your top priority. But for consumer products, you want to maintain adequate contact with your customers at every stage.
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13:15How to identify potential repeat customersGather as much data as you can on these customers. And then you can use this for your retargeting.
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15:40Data you should be looking for to retargetYour retargeting is to get similar customers. So you want to show them things that attracted your current repeat customers.
Quotes
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"If you're spending money on Google or Facebook ads, you're spending money every time something happens. You want to be in there at least once a week..." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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"Something I think really you should be doing at least once a month is taking a step back, looking at the big picture of the business..." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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"What I love about in the e-commerce space is that everything comes down to money You make." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“The average order value can be really key when we're looking at not just cost per acquisition, but the return on the spend.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“I think your best benchmark is your own past performance because you have different customers to everybody else.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“...if you have managed to get five to 10% of your site visitors signing up to your email list with a fully optimized popup, you are doing very well.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“So a series of emails goes out after someone signs up... then you should be able to turn within about three months, 25% of the people who sign up into a buyer.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“So you can get an e-commerce site, 5,6, 7% conversion rate if you've got a strong loyal customer following, you've found the right marketing methods.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“If you're getting 20% of your customers to buy for a second time, you are doing very, very well. And that's within the first year of them being on your list.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“The more you can understand about those repeat buyers, the better the start of your funnel is going to be.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
- Part 1How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
- Part 2 How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Up Next:
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Part 1How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really changed over the years but it’s easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan.
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Part 2How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce.
