How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas
eCommerce MasterPlan
- Part 1 How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
- Part 2How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Show Notes
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01:49eCommerce throughout the yearseCommerce is still about attracting and maintaining customers. But advancements in technology have made the process easier over time.
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03:03Understanding the customer master planYour customers will differ from each other. The customer master plan helps you figure out what you need to be doing and how.
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04:19The customer journeyThe customer journey is based on the relationship that you build. Its about meeting the customer where they are to get them to the next level.
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05:22How to attract people to your businessYou want to focus on being visible. So pay attention to what youre doing to rank well in Google.
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07:33Finding the right peopleFind out where people are and then you can target them. There are lots of tools, for example, SparkToro, that can help with this.
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09:09Using the different eCommerce platformsThe larger eCommerce platforms like Shopify come with a built-in tech stack. But for others, you will have to do a lot of the groundwork yourself.
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11:57eCommerce tech stackDepending on your customers needs, youre going to need certain solutions for your eCommerce store. Tools like Segmentify and Klevu can make your processes smoother.
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14:48The differentiation point in eCommerce todayIts all about building an emotional connection with your customers. You want to put more focus on your nurture sequence.
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16:46Balancing the emotions with the conversionsYou dont want to be pushy with your product. But at the same time, you dont want to take away from the fact that you have something of value to offer.
Quotes
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"eCommerce is still all about creating a great experience for the customer...the biggest thing that's changed in the last 15 years is the ease of technology." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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"The customer master plan model is a very simplified way of looking at the customer journey to make your marketing decisions better." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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"If someone can't find you on the search engine, they ain't going to be able to buy from you." - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“There's four ways to grow a podcast: viral, organic, paid, and partnerships.” - Benjamin Shapiro, Host, MarTech podcast
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“You need the right technology to track results. Because we want the traffic sources that convert into buyers, not just bring you loads of traffic.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“The differentiation point in eCommerce is emotion. It's building the story of your brand and creating the emotional connection with your customer.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
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“The about us page or a decent email welcome campaign are the two most obvious opportunities to talk about your story.” - Chloe Thomas, Podcast Host & Author, eCommerce MasterPlan
- Part 1 How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
- Part 2How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Up Next:
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Part 1How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really changed over the years but it’s easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan.
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Part 2How to Optimize for the right things — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce.
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