How to Build Brand-Centric Omni-Channel Marketing Strategy
Today we rebroadcast our conversation with Jack Haldrup, Founder and CEO at Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 2 of our conversation, we discuss how to build brand-centric omni-channel marketing strategy.
About the speaker
Jack Haldrup
Dr Squatch
- Part 1 How to Build Brand-Centric Omni-Channel Marketing Strategy
Show Notes
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Building an Advertising and Marketing Strategy (02:13)We typically choose one major goal for the year. Our biggest goal is new customer acquisition. The number of new customers is the biggest KPI that we track. We started with our website and we were super focused on Google AdWords and SEO. Later on, we moved to Facebook and that really made a difference for us. It helped us triple the size of the business.
Up Next:
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Part 1How to Build Brand-Centric Omni-Channel Marketing Strategy
Today we rebroadcast our conversation with Jack Haldrup, Founder and CEO at Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 2 of our conversation, we discuss how to build brand-centric omni-channel marketing strategy.
