eComm’s false equivalency for CCPA & GDPR — Adam Robinson // GetEmails
- Part 1How identity resolution is changing — Adam Robinson // GetEmails
- Part 2 eComm’s false equivalency for CCPA & GDPR — Adam Robinson // GetEmails
Show Notes
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01:51Privacy concernsCCPA is not just the GDPR of the US. While there are similarities, some of the difference has to do with how target data is collected. GDPR is opt-in while CCPA is opt-out.
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06:33CCPA versus GDPRWhile GDPR is the more conservative approach, marketers who go that route face opt out of US-only aggressive marketing techniques. But GDPR is less admin work and it simplifies compliance for you.
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07:46GDPR penaltiesGoing against GDPR can earn you some hefty fines. So if you are not GDPR compliant or working in a US-only targeting environment, you shouldnt be collecting European emails.
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09:18The likelihood of being fined or penalizedThe GDPR will want to make an example out of someone when punitive measures are carried out. So the likelihood of being penalized for someone accidentally collecting a European email address is pretty low.
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11:28Targeting people who didnt give you their email addressesGive people a reason to take action with an offer-driven approach. Pay attention and meet them where they are to limit future deliverability risks.
Quotes
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"In some of the key ways that CAN-SPAM in the US differs from GDPR, CCPA is also different from GDPR in those key ways." - Adam Robinson, Founder & CEO, GetEmails
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"GDPR is consent for first-party data collection, meaning it's opt-in... CCPA is not an opt-in for data collection policy. Its an opt-out policy." - Adam Robinson, Founder & CEO, GetEmails
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"If you're GDPR compliant worldwide, youre closing the door on US-only aggressive marketing tactics that could really grow your business." - Adam Robinson, Founder & CEO, GetEmails
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“99.999999% of cases, just to sort of remove our product from the discussion, we don't capture European traffic when we don't have European citizens in our database.” - Adam Robinson, Founder & CEO, GetEmails
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“If there's going to be cases that are pursued in GDPR compliance busting, I think just sort of like the IRS, they don't focus on little guys...” - Adam Robinson, Founder & CEO, GetEmails
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“Use the same welcome series that you're using for your opt-in subscribers. Just change the subject line to thanks for stopping by the site from thanks for signing up for the newsletter.” - Adam Robinson, Founder & CEO, GetEmails
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“If 1 of our contacts hasn't opened an email after 3 emails, just don't unsubscribe them because they're never going to open.” - Adam Robinson, Founder & CEO, GetEmails
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“You're always trying to create a virtuous deliverability cycle by keeping your open rates high and your click rate high.” - Adam Robinson, Founder & CEO, GetEmails
- Part 1How identity resolution is changing — Adam Robinson // GetEmails
- Part 2 eComm’s false equivalency for CCPA & GDPR — Adam Robinson // GetEmails
Up Next:
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Part 1How identity resolution is changing — Adam Robinson // GetEmails
Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fire, when the announcement was made for third-party cookies to be removed. As marketing evolves, so does GetEmail’sapproach to identifying their customers. Today’s episode focuses on how identity resolution is changing.
Play Podcast -
Part 2eComm’s false equivalency for CCPA & GDPR — Adam Robinson // GetEmails
Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still be around for another 2 years, Adam has found his fix! But privacy laws are still at play over what is and isn’t acceptable. Today’s episode focuses on eCommerce’s false equivalency for CCPA and GDPR.
