How Employee Advocacy is changing as a marketing channel — Jonathan Baldock // SocialHP

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs.
About the speaker

Jonathan Baldock

SocialHP

 - SocialHP

Jonathan is a Advisor at SocialHP

Show Notes

Quotes

  • “There's just more trust and authority with people that you actually have a more intimate direct connection with, as opposed to a celebrity you follow “ - Benjamin

  • “Participation is actually the hardest one in this entire equation.” - Jonathan

  • “The biggest challenge that I experienced at LinkedIn, was actually around getting employees to actually sign in and use it “ - Jonathan

  • “ Finding a platform that can help you manage the usage is in my recommendation in my eyes, the most important thing” - Jonathan

  • “Hire the right people, people with good judgment, people that are detail oriented, and your employee advocacy program will likely shine.” - Benjamin

About the speaker

Jonathan Baldock

SocialHP

 - SocialHP

Jonathan is a Advisor at SocialHP

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