How Employee Advocacy is changing as a marketing channel
- Part 1 How Employee Advocacy is changing as a marketing channel
- Part 2Challenges of Employee Advocacy marketing programs — Jonathan Baldock // SocialHP
Show Notes
Quotes
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“There's just more trust and authority with people that you actually have a more intimate direct connection with, as opposed to a celebrity you follow “ - Benjamin
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“Participation is actually the hardest one in this entire equation.” - Jonathan
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“The biggest challenge that I experienced at LinkedIn, was actually around getting employees to actually sign in and use it “ - Jonathan
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“ Finding a platform that can help you manage the usage is in my recommendation in my eyes, the most important thing” - Jonathan
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“Hire the right people, people with good judgment, people that are detail oriented, and your employee advocacy program will likely shine.” - Benjamin
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- Part 1 How Employee Advocacy is changing as a marketing channel
- Part 2Challenges of Employee Advocacy marketing programs — Jonathan Baldock // SocialHP
Up Next:
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Part 1How Employee Advocacy is changing as a marketing channel
Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs.
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Part 2Challenges of Employee Advocacy marketing programs — Jonathan Baldock // SocialHP
This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel.
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