Handwriting AI — Rick Elmore // Simply Noted
- Part 1Automating personalization — Rick Elmore // Simply Noted
- Part 2 Handwriting AI — Rick Elmore // Simply Noted
- Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Show Notes
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02:25How Simply Noted scales personalized handwritten lettersThey developed their own proprietary handwriting engine allowing them to mimic real handwriting. They're able to create any font and mimic every nuance of the way a person writes.
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03:33How Simply Noteds handwriting robots workThe machine has four lead screws that allow the writing mechanism to move around the platform while the platform stays stationary. The paper feed is the most complicated aspect.
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04:18Why robotic handwritten notes are better than human handwritten notesA persons handwriting is bound to get sloppy after one or two notes. Handwritten robot letters will remain consistent throughout and inevitably produce more letters than humans would.
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05:33Handwriting robots vs laser printed fontUnlike other technology, theres no limit on variation you can add to a handwriting style with a handwriting robot. Simply noted goes through the process of finding your ligature style.
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07:06How Simply Noteds writing mechanism produces authentic lettersIn addition to accounting for the authors ligature style, the mechanism ensures that variety is present. Free samples can be requested from the website to see what it looks like.
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08:29Technology powering Simply Noteds handwriting mechanismThey use platforms like Zapier and API integrations to accommodate complete automation. Handwritten notes can be sent from anywhere versus having to go through Simply Noteds site.
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09:08Getting your handwriting sample to Simply Noted to send personalized notes.Simply Noted provides worksheets for you to fill out with your writing style. Then, the team recreates your handwriting style, programs it, and sends you samples for confirmation.
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09:59Upfront costs for the consumerConsumers can choose from a collection of 900 handwritings styles or opt to recreate their own. The cost for converting their handwriting style is about $1000.
Quotes
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"Imagine somebody trying to write a hundred custom personalized messages in one day. It just can't happen. And our technology allows people to do that." -Rick Elmore, CEO, Simply Noted
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"Our handwriting engine is completely unlimited. If you wanted to add 150 A's, B's, and Cs, you're able to do that. Customization of our handwriting styles is what I believe makes us extremely valuable." -Rick Elmore, CEO, Simply Noted
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"Simply Noted allows companies to send handwritten notes from wherever they want to send them. So they don't have to go to our website to send them." -Rick Elmore, CEO, Simply Noted
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"Our job is to pull out all the characteristics of how you write, program it, and do all the handwriting for you. It takes about five to seven business days and nothing is automated." -Rick Elmore, CEO, Simply Noted
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"We have about 900 normal handwriting styles that people can choose from. But, there's just people who need to have their own handwriting styles." -Rick Elmore, CEO, Simply Noted
- Part 1Automating personalization — Rick Elmore // Simply Noted
- Part 2 Handwriting AI — Rick Elmore // Simply Noted
- Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Up Next:
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Part 1Automating personalization — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization.
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Part 2Handwriting AI — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI.
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Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts
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