Integrating direct mail into marketing — Rick Elmore // Simply Noted

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts
About the speaker

Rick Elmore

Simply Noted

 - Simply Noted

Rick is CEO of Simply Noted

Show Notes

  • 02:20
    Building client relationships with handwritten notes
    Handwritten notes can serve as a thank you when onboarding new clients. Moreover, theyre a great way to maintain those relationships and show that you care about them.
  • 03:55
    Simply Noteds direct mailing costs
    Simply Noteds services start at $2.67 and become more affordable based on the number of letters sent. Letters are guaranteed to be grammatically correct and look professional.
  • 05:29
    How Simply Noted sends letters on a clients behalf
    Simply Noted uses freal forever stamps and ensures the letter looks like its from you. None of Simply Noteds logos or branding is included in the handwritten letter.
  • 06:12
    Adding gift cards to handwritten thank you notes
    Adding a gift card to the envelope increases the personalization of the note. Companies also add business cards, flyers for new products, or invitations to an event.
  • 07:14
    CRM event triggers and automated personalized notes
    Once its a measurable event within your CRM, the data can be used to automate a custom personalized note. Triggers include new client sign ups or complaint tickets.
  • 09:08
    How Simply Noted integrates your positive experiences into handwritten notes
    Depending on your CRM, the best API integration platform will be chosen to set up automation. Relevant data is pulled from your system into a template message concerning the event.

Quotes

  • "Taking care of your clients, maintaining that relationship, showing that you care about them is incredibly important in today's day and age. And we think a handwritten note is a great way to do that." -Rick Elmore, CEO, Simply Noted

  • "Our service starts at $2.67 cents before postage and shipping brings it to $3.25. I don't think you can go to the grocery store and get a thank you card for $3.25 cents." -Rick Elmore, CEO, Simply Noted

  • "Many companies add their business cards, flyers to announcements for new products, or invitations to an event. Anything that weighs up to one and a half ounces and fits inside an envelope, you can add it." -Rick Elmore, CEO, Simply Noted

  • "A $3 thank you note can help you close a $70,000 deal." -Rick Elmore, CEO, Simply Noted

  • "We're doing about 15,000-ish handwritten notes a day. As long as it's a measurable, triggerable event within your software, we can automate it for you." -Rick Elmore, CEO, Simply Noted

About the speaker

Rick Elmore

Simply Noted

 - Simply Noted

Rick is CEO of Simply Noted

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