Executive’s thoughts on MarTech tools — David Siegel // Meetup
- Part 1Great Resignation’s effect on Marketers — David Siegel // Meetup
- Part 2Community tips from Meetup’s CEO — David Siegel // Meetup
- Part 3 Executive’s thoughts on MarTech tools — David Siegel // Meetup
Show Notes
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02:25The evolution of emailPeople are less responsive to cold email outreach nowadays. And, communication has changed from being email and web-driven to mostly happening within apps today.
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05:04Changes in advertising and content strategiesCompanies that were not originally content businesses are becoming more involved in content. Media companies are transitioning into tech companies because of changing media consumption patterns.
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07:49Startups and PR prioritizationPR should be top priority as it is important to potential investors. So, when youre able to say that your company has been featured in Forbes or New York times, thats valuable.
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08:55Startups and email marketingWhile conversion rates are lower than they once were, email can be very effective when youre just starting out. It is an efficient ROI driven channel and will get your message out.
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09:31Startups and community managementAs a startup, you need to learn what works and doesnt with your product. Building a community of passionate users allows you to get that feedback and make the necessary improvements.
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10:29What to spend on when scaling marketing channelsPrioritize display ads, search ads, and paid marketing channels. Social display takes a while to figure out, but has the ability to increase your revenue dramatically once figured out.
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11:14Scaling enterprise marketingPeople are looking at your lifetime value to customer acquisition cost. If they arent seeing a two to three X lifetime value to customer acquisition cost, youll face challenges with investors.
Quotes
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"We have 60 million members at meetup who are part of close to 300,000 different communities and 190 countries around the world." -David Siegel, CEO, Meetup
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"Right now, we have more activity in our apps by a shot of about 2:1 than web. And, we used to be Meetup.com, even without apps." -David Siegel, CEO, Meetup
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"Our communication has vastly changed from very email-driven and web-driven, to most of our activity happening on the apps today." -David Siegel, CEO, Meetup
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"Meetup is a tech company, but we've built a newsletter with 3 million people. We built a show that has a couple hundred thousand people that attend Meetup live." -David Siegel, CEO, Meetup
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"Modern day PR is social media. It's finding those influencers that can get your brand out there to an enormous audience, which is usually much larger than a broadcast audience." -David Siegel, CEO, Meetup
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"We'll be spending more money on TikTok than on Facebook and Instagram combined in July. It's been an enormous shift if you want to reach people that arent in their thirties and forties." -David Siegel, CEO, Meetup
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"In terms of the vanity metrics that are very important to potential investors, PR can drive that. It gives you the ability to say, I was in Fortune, etc. So, that's number one." -David Siegel, CEO, Meetup
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"Yes, the conversion rates are way worse than they used to be, but if you have a million dollar budget only, email is a very efficient ROI driven channel." -David Siegel, CEO, Meetup
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"When youre a startup, the most important thing you can do is get feedback about your product. And the best way to do that is to build a community of zealous users." -David Siegel, CEO, Meetup
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"From a scale standpoint, you could go from a $1 million revenue business to a hundred million dollar revenue business, because there's just so much there in relation to social display." -David Siegel, CEO, Meetup
- Part 1Great Resignation’s effect on Marketers — David Siegel // Meetup
- Part 2Community tips from Meetup’s CEO — David Siegel // Meetup
- Part 3 Executive’s thoughts on MarTech tools — David Siegel // Meetup
Up Next:
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Part 1Great Resignation’s effect on Marketers — David Siegel // Meetup
David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mandates which were wholeheartedly embraced by many employees. As the world tries to resume normalcy, many companies are having trouble retaining their employees due to the lack of connectedness they feel to their employers, colleagues, and jobs overall. Today, David talks about The Great Resignation’s effect on marketers.
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Part 2Community tips from Meetup’s CEO — David Siegel // Meetup
David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. Community marketing literally puts your best customers first. It’s a non-intrusive and effective way to get in front of the right audience, but it starts with finding the right community organizers who are as passionate about your business as you are. Today, David offers tips for community building online.
Play Podcast -
Part 3Executive’s thoughts on MarTech tools — David Siegel // Meetup
David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strategies produce less conversions, it’s still a solid strategy for a bootstrapped startup. On the other hand, if your target audience is younger than 30, you need to be leveraging TikTok as a marketing channel. Today, David offers an executive’s thoughts on modern marketing.
