Great Resignation’s effect on Marketers — David Siegel // Meetup

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mandates which were wholeheartedly embraced by many employees. As the world tries to resume normalcy, many companies are having trouble retaining their employees due to the lack of connectedness they feel to their employers, colleagues, and jobs overall. Today, David talks about The Great Resignation’s effect on marketers.
About the speaker

David Siegel

Meetup

- Meetup

David is CEO of Meetup

Show Notes

  • 01:52
    COVID
    The pandemic led to remote working which removed the community aspect from the job. As a result of that lost community, people are less connected to companies and willing to leave.
  • 03:32
    Changing the approach to community, engagement, and hiring practices
    Hiring practices have changed since the pandemic with an increase in remote employees. So, companies are challenged with changing their approach to community and engagement.
  • 04:59
    The Great Resignation and its impact on marketers
    Marketers are no longer bound by location and have more opportunities regarding where they want to work. However, whats changed is how people consume media today vs two years ago.
  • 06:28
    How the pandemic has changed media consumption
    People are spending more time on social media, though Facebook has seen a decrease in users under 35. Also, more people are using streaming rather than broadcast television.
  • 07:56
    The future for marketers and privacy regulations
    Marketers will need to get people to opt into receiving emails and privacy regulations will increase. Theres aso been enormous growth in certain topics that hadnt been seen previously.

Quotes

  • "Four and half million people each month are resigning in their jobs because of what's going on with the Great Resignation." -David Siegel, CEO, Meetup

  • "When people aren't working in their offices anymore, they lack community. Because they don't feel as connected to their companies, theyre leaving in droves as their entire relationship has become a remote one." -David Siegel, CEO, Meetup

  • "Prior to the pandemic, 95% of our employees were in the New York Metro area. Today it's roughly 60% in the New York area, 40% remote. We've completely changed our hiring practice and approach to community." -David Siegel, CEO, Meetup

  • "There's the question of who has the power right now? Do employers or employees have the power? Well, today employees have the power." -David Siegel, CEO, Meetup

  • "The number of people that are in offices based in New York City is at 41% occupancy. Right now, that dramatically changes the ability to reach people from a local perspective." -David Siegel, CEO, Meetup

  • "People are working and spending much more time in their homes. Their viewing habits and ways they absorb media are very different today than they were two years ago." -David Siegel, CEO, Meetup

  • "What happens in Europe is likely going to happen in the United States as well. And there's going to be a lot more privacy regulations, inevitably." -David Siegel, CEO, Meetup

  • "Finding adult friends was the most searched term in 2021 and 2022. Prior to the pandemic, it was hiking or tech. Finding adult friends is the main reason people are looking towards Meetup and other platforms." -David Siegel, CEO, Meetup

About the speaker

David Siegel

Meetup

- Meetup

David is CEO of Meetup

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