Generating Sales Through Video Marketing — Daniel Glickman // Wave.video

Quotes

• “They come with different production costs. Everything from a live video that you can do, say in a story is cheap and free all the way to high production with acting casts, scenery, and camera crew which can cost you $200,000 and those that are everything in between.” -Daniel “If your goal is to get on video and get a personal connection with your audience, you can do it for the equivalent of time and money right between $50 to $100 pervideo and for your social media may be a $1000 for your ads and maybe $5,000 to $10,000 for your home page. So is it more difficult and expensive than audio? It all depends.” -Daniel“I look at it as what is the shelf life of this video, how many peopleare going to view it, and what is the context of that viewing.” -Daniel “If it’s a video to be put on social media or with a shelf life of 24 hours, is it worth 50 hundred bucks? Probably not. For us marketers, we want to just keep moving. Content is what matters, not the quality. The cost is in the content creation and not the quality.” -Daniel “As you move up into the ladder, you can AB test different ads and maybe put $5,000 into it instead of $300 so you can move up and the key with video is it stays agile, keep moving, don’t overthink it, keep improving, go for time and keep testing.” -Daniel“People who search in Google for a keyword, they will see the video show up in the third result and they can click on the video and it takes them to your page, to your blog post not to the video itself. That’s a place where video can generate more traffic towards sales.” -Daniel“TV is good for either very large brands or local businesses. There are other places where video might surprise. Airplanes, for example. If you are a tourist destination, that is a fantastic place to put a video showcasing yourrestaurant or your attraction.” -Daniel“There are many different places for brand awareness but of course, YouTube is the king or brand awareness these days.” -Daniel“Content creation is more effective on YouTube. Advertising on YouTube is very tricky and what people often make the mistake of when they place video ads on YouTube is they forget the 5-second Rule. On YouTube, people can skip the ad after five seconds and you have that time to really captivate an audience and that is extremely challenging.” -Daniel“YouTube Content, on the other hand, can be highly influential. What we call native ads, where it is in the video, in the content itself. This, oftentimes come in the form of ‘How To’. People love YouTube, especially consumers for figuring out how to do something.” -Daniel“First of all, we know that video works on social media. It just gets more reach, more engagement, everything is moving to video. So the question is, how do I replace my texts, my images with a video?” -Daniel“Within this video, there are some videos there are some tidbits. So how do you find them? If it was live on Facebook or YouTube, you can see the analytics of that video. Look at that chart where it looks like a wave pattern and look for wave that goes up and and that is where people stopped and moved back into the video and wanted to watch it again. So go to those spikes, take those parts of the video, clip them and just use that section as a teaser.” -Daniel