From bar owner to key-note speaking influencer

Quotes

• “The way that I learned marketing was to just grind in and out, having my own businesses and then eventually because of the businesses that I’ve created online and offline that catapulted me into where I am now with consulting.” - Shane“The biggest thing that I learned from my consulting business is that a lot of the times, what clients think that they needed wasn’t necessarily what they needed. There were a lot of misconceptions.” - Shane“I also learned that in terms of generating sales, SEO is a longer-term play while PPC can happen potentially overnight.”  - Shane “The biggest change in marketing that I’ve seen is the amount of content that can be produced. When I started doing content eight or nine years ago, I was just producing content to share with the world and now I actually produce content with intent.” - Shane  “What I’ve seen in marketing over the years is that there will always be a new platform and so I’m a big advocate on content marketing. I’m a big advocate on educating the world and putting content out there and then converting that traffic over time.” - Shane “Most good marketers are using content as their marketing vehicle. They’re taking a blog post or article and sharing that to drive some interest, an inbound intent to their brand and they are re-marketing.” - Ben “For people who say, content marketing doesn’t work? Content marketing literally got me a job at UCLA. They found me through my content because otherwise, I could be doing phenomenal things  but if I’m not writing about it, nobody will know I’m doing phenomenal things other than my mother.” - Shane“Everything’s foundational. I was trying anything I can do to build a foundation no different the way I did it with my blog. I started out writing for sites that were just okay before I came to this place writing for Inc and Forbes.” - Shane “If you want to be a speaker, you should know that in the beginning, you shouldn’t expect to get paid. It’s really foundational.” - Shane