Is Rev Ops a thing for marketers? — Doug Bell // LeanData
- Part 1Emergence of the CRO — Doug Bell // LeanData
- Part 2 Is Rev Ops a thing for marketers? — Doug Bell // LeanData
- Part 3Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Show Notes
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02:58The potential of RevOps for organizations and marketingThe RevOps function is responsible for unifying processes, people, and automation, to produce a singular view. Companies can better scrutinize the organization of their tech stacks.
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04:24Stages of maturity in RevOpsIn the first stage, marketing, sales, and CX ops are all separate functions under the same manager. For stage two, the people arent siloed, but the tech stacks remain separate.
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06:47How companies are integrating their tech stacks for RevOpsMany companies have recognized that there's a lack of an integration layer, in terms of their tech stacks. As a result, they are turning to workflow engines to accommodate integration.
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07:55Leveraging RevOps to increase tech stack ROICompanies looking to get more from their tech stack investments are turning to RevOps for integration. Thus enabling them to out-automate and out-connect their competitors.
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09:38RevOps and marketing metricsMetrics are likely to change if you adjust your go-to-market model or accounting strategy. Otherwise, marketing metrics will remain unchanged by the RevOps function.
Quotes
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"Forrester and Gartner say that, over time, the CRO is going to subsume marketing as a function. So it's going to be one big old revenue organization." -Doug Bell, CMO, LeanData
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"RevOps exists because theres been a lot of investment, but not a lot of commonality between how the different elements of the tech stack work together." -Doug Bell, CMO, LeanData
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"Over time, we will be migrating to a stack where we have generalists and specialists. The generalists would be based on a flow, and the specialists would be based on a particular element in the stack." -Doug Bell, CMO, LeanData
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"At LeanData, we are the center of the RevOps world. And, we're at maturity stage number two, in that we have a unified RevOps organization." -Doug Bell, CMO, LeanData
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"At our core, we are an orchestration engine that connects with third-party applications really well. -Doug Bell, CMO, LeanData
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"From a maturity standpoint, our tech stack is well connected, but that's using our own software. As opposed to the fact that less than 10% of the market actually uses our software." -Doug Bell, CMO, LeanData
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"What is your advantage in the marketplace? It's not going to be outspending your competitors. Maybe it's out-automating and out-connecting your competitors, and that's RevOps." -Doug Bell, CMO, LeanData
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"Your foundation is rotten to the core if you're not confident in your tech stack." -Doug Bell, CMO, LeanData
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"If you have a RevOps function, even if it's maturing, they're going to have a singular view in terms of people, processes, data, and that automation layer that you so desperately need." -Doug Bell, CMO, LeanData
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"The folks I think can carry the water, and subsume marketing, are very data-driven, extremely pragmatic, and they love process. Theyre ultimately architects and problem solvers." -Doug Bell, CMO, LeanData
- Part 1Emergence of the CRO — Doug Bell // LeanData
- Part 2 Is Rev Ops a thing for marketers? — Doug Bell // LeanData
- Part 3Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Up Next:
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Part 1Emergence of the CRO — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers.
Play Podcast -
Part 2Is Rev Ops a thing for marketers? — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for marketers
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Part 3Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Wherever Doug Bell can take an activity that allows for the creation of short-term and long-term growth, he’ll do it. The Revenue Generator podcast is LeanData’s solution for brand awareness and demand generation. Today, Doug talks about why he decided to start a daily podcast.
Play Podcast
