Podcast Category:
Marketing Channel: Data & Analytics, Marketing Operations
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David Rabin | Lenovo Solutions & Services Group
Which marketing channels to cut when budget gets slashed?
Budget cuts force marketers to make data-driven channel decisions. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers navigate spending reductions while maintaining strategic investments. He outlines using performance data to identify underperforming tactics, leveraging digital marketing's agility to adjust spend in real-time, and protecting major commitments like Lenovo's FIFA World…
Play PodcastDoug Bell | LeanData
Is Rev Ops a thing for marketers? — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for…
Play PodcastDoug Bell | LeanData
Emergence of the CRO — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about…
Play PodcastAbout Marketing Channel: Data & Analytics, Marketing Operations
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