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Marketing Channel: Data & Analytics, Marketing Operations
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Doug Bell | LeanData
Is Rev Ops a thing for marketers? — Doug Bell // LeanData
B2B
Data & Analytics, Marketing Operations
SAAS
Marketing Strategy
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for…
Play PodcastDoug Bell | LeanData
Emergence of the CRO — Doug Bell // LeanData
B2B
Data & Analytics, Marketing Operations
SAAS
Marketing Strategy
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about…
Play PodcastAbout Marketing Channel: Data & Analytics, Marketing Operations
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