Effective Conversion Rate Optimization Planning — Justin Christianson // Conversion Fanatics

Show Notes

• Benjamin: Welcome back to the MarTech podcast. This podcast is sponsored by Searchmetrics Searchmetrics sets the standard for innovation and the content and search engine optimization industry. This support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic ranking. In Google, if you're an enterprise level marketer, the Searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics you need to cover next, and help you ensure that your writers produce effective content. There are billions of google searches happening everyday and Searchmetrics gets your stories to the top. Okay.
  Benjamin : Today we're going to talk about the complex topic of conversion rate optimization, also known as Cro. With us today is Justin Christianson, who is the CO founder of Conversion Fanatics, which is a full service conversion rate optimization agency that is work with companies like Hertz, paypal, and burt's bees. In this episode, Justin's going to walk us through his approach to creating an effective conversion rate optimization plan. Here's the first part of our interview with Justin Christianson from Conversion Fanatics. Justin, welcome to the MarTech podcast. It's great to have you here.