Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
- B2B
- Based on the provided context, the podcast episode can be classified as "SEO".
- Marketing Consultancy
- Market Segmentation
Doug Bell
Searchmetrics
- Part 1Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
- Part 2 Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Show Notes
-
03:39The relationship between growth marketing and sales05:20 - The right KPIs to understand marketing teams success
Quotes
-
“If you dont have buyer personas get them right away. This has been a standard part of how marketing operates.” - Doug
-
“You have to look at your buyer personas and think about what matters to them and where they are in the sales cycle.” - Doug
-
“The more efficient the funnel is, the less investment it takes to generate that customer win.” - Doug
-
“SEO, PPC, and social media are at the top of the funnel and they serve as lead generation methods.” - Doug
-
“Big B2B enterprise companies arent doing much advertising.” - Doug
-
“My career goal is to work at a place where I believe in the products and the people in the market. Its taken me 10 years to understand this lesson.” - Doug
-
“Get experience across the entire funnel.” - Doug
-
“Don't get too hung up when things are going poorly and don't get too excited when things are going well. Marketing is a long-term process.” - Doug
- Part 1Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
- Part 2 Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Up Next:
-
Part 1Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer
Play Podcast -
Part 2Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business.
