Do’s & Don’t when marketing to kids — Lomit Patel // Tynker

Show Notes

• 02:10
  What Tynker does

  Tynker is the leading coding platform to teach kids and teens how to code. They are currently in over 100,000 schools with a user base surpassing 60 million kids.
• 03:00
  Marketing strategies for an industry with high consumer consideration of product impact

  Tynker works with different school districts trying to implement STEM education to facilitate exposure to coding. For the full-experience home subscription product, Tynker markets directly to parents to educate them about the benefits of coding.
• 04:32
  Rules and regulations when marketing to minors

  When marketing to minors, companies must be COPPA compliant and be careful about how they collect, store, and use the data of minors. In an effort to build trust with school districts and kids, Tynker does not sell data for monetization purposes.
• 05:56
  The dos and donts of childrens data collection and targeting

  Tynker does not track minors who come to their website for retargeting nor collect cookies from users under 13. Additionally, most minor accounts are set up through a school or require parent permission to create, and thats how Tynker is able to communicate with them.
• 07:59
  Tynkers approach to advertising a product for children

  Tynker primarily focuses on Google and Facebook to advertise to parents and teachers. They also use content marketing, SEO, and a freemium business model to build a large community of kids who become creators, sharing their projects and driving virality through UGC.
• 12:00
  Building awareness with children and parents

  To build awareness in schools, Tynker targets school districts by building relationships through a strong sales team and in-person meetings. They also focus on paid marketing efforts to target parents at different life stages of their parenting journey.