Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
- Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3 Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Show Notes
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03:10Technical skills required on marketing teamsMarketing roles require individuals who are able to combine their creative skills with technical and analytical skills to make data-driven decisions.
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04:11Defining dataBeing data-driven refers to someone who has had to analyze data within their role. Low-code no-code tools make it easier for marketers to build websites and use marketing automation software.
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06:42Other skills marketing teams should haveCoding is no longer required. But, tool and platform knowledge combined with analytics and creativity comprise todays perfect marketing team.
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07:59How CMO and marketing roles are changingMarketers are expected to be great at building customer connections. CMOs are the connections between different departments.
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10:04The importance of marketers in organizationsIts the marketers who are actively identifying and anticipating the needs of customers. So marketers are always going to be needed to drive sales.
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12:44Areas of improvement for marketersGoing forward, storytelling is going to be key for marketers. They should continue to remain focused on what customers want and the best ways to deliver it to them.
Quotes
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"CMOs are hiring their marketing teams with people that are data-driven." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"In marketing operations, its helpful to have the combination of a tool, analytical, and creative person. The three-way combination is the perfect combination these days." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Storytelling is a huge asset to have in your marketers that we didn't need a few years ago." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"The chief marketing officers that are doing a great job are the ones that have become chief market officers." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Having at least one person that has an analytical background to do some type of business analysis and reporting is very helpful." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Some of the tools for marketing now are what we call low-code, no-code tools. You don't have to be a developer." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Having marketers who look at the whole customer experience is critical right now." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"People like self-serve types of information buyer decisions."-Lynne Capozzi, Chief Marketing Officer, Acquia
- Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3 Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Up Next:
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Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer.
Play Podcast -
Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP.
Play Podcast -
Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing.
