Community Week: Value of Community for Marketers
This week we're going to do a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, Rachel tells us about the value of community and why it's relevant for companies large and small.
About the speaker
Rachel McKool
GoDaddy
- Part 1 Community Week: Value of Community for Marketers
Show Notes
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The Purpose of the Community (03:07)Your community is your customer base. Anybody thats a customer should be included and considered as part of your community. Engaging with your community in multiple ways, helps you gain their trust. They become attached to your brand and this is super important as you continue to grow your business.
- Part 1 Community Week: Value of Community for Marketers
Up Next:
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Part 1Community Week: Value of Community for Marketers
This week we're going to do a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, Rachel tells us about the value of community and why it's relevant for companies large and small.
