Community Week: Keeping your community on your side
This is the final episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week we've talked about the value of community, the necessary infrastructure, and how to get your community built from the ground up and drive engagement. Today, we end with a discuss around how to keep your community on your side.
About the speaker
Rachel McKool
GoDaddy
- Part 1 Community Week: Keeping your community on your side
Show Notes
-
How To Stop Your Community From Becoming An Angry Mob (03:12)If you have established an honest and straightforward relationship with your community, that goes a long way to building that necessary trust. Talking with other companies about reasons why their community got angry with them was mostly related to the changes that have been made without notifying their community. They have promised something and they did not fulfill that promise. That can create an angry mob.
- Part 1 Community Week: Keeping your community on your side
Up Next:
-
Part 1Community Week: Keeping your community on your side
This is the final episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week we've talked about the value of community, the necessary infrastructure, and how to get your community built from the ground up and drive engagement. Today, we end with a discuss around how to keep your community on your side.
