Community Week: Infrastructure for building scalable communities
This week we're doing a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we discuss the infrastructure that brands need to build to support a scalable community.
About the speaker
Rachel McKool
GoDaddy
- Part 1 Community Week: Infrastructure for building scalable communities
Show Notes
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The Technology Solutions For Building a Community (03:53)GoDaddy uses Lithium Technology Company which is based in San Francisco. They have a lot of experience in building community platforms. There are other solutions as well, and I think this depends a lot on the size of the company and their goals.
- Part 1 Community Week: Infrastructure for building scalable communities
Up Next:
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Part 1Community Week: Infrastructure for building scalable communities
This week we're doing a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we discuss the infrastructure that brands need to build to support a scalable community.
