Community Week: Driving community engagment
Today is the fourth episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week, Rachel and I have talked about the value of community, the infrastructure that brands need to get their community started, and how to build a community from the ground up. Today we discuss how to drive community engagement.
About the speaker
Rachel McKool
GoDaddy
- Part 1 Community Week: Driving community engagment
Show Notes
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Building Lasting Relationships (03:09)You need to have top contributors, people that you see on a regular basis and who are engaging, helping out and even willing to do podcasts or write content. A lot of companies have programs that are community recognition programs. The point behind these programs is to thank the top contributors.
- Part 1 Community Week: Driving community engagment
Up Next:
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Part 1Community Week: Driving community engagment
Today is the fourth episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week, Rachel and I have talked about the value of community, the infrastructure that brands need to get their community started, and how to build a community from the ground up. Today we discuss how to drive community engagement.
