Community Week: Building community from the ground up — Rachel MaKool // GoDaddy

Today is the third episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we're going to discuss how to build your community from the ground up.
About the speaker

Rachel McKool

GoDaddy

 - GoDaddy

Rachel is a Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook.

  • Part 1 Community Week: Building community from the ground up — Rachel MaKool // GoDaddy

Show Notes

  • Getting Started With Building Communities (03:15)
    Start with baby steps. In the beginning, people set unrealistic goals like having 100,000 customers by the end of the year. You might be able to accomplish that if you are a big brand.
  • Part 1 Community Week: Building community from the ground up — Rachel MaKool // GoDaddy
About the speaker

Rachel McKool

GoDaddy

 - GoDaddy

Rachel is a Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook.

Up Next:

  • Current Podcast

    Part 1Community Week: Building community from the ground up — Rachel MaKool // GoDaddy

    Today is the third episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we're going to discuss how to build your community from the ground up.