The Automatic Customer — John Warrillow // The ValueBuilder System

Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their automatic customer? John authored the book Automatic Customer that speaks on just that. Today, Ben and John discuss building automations and how you can find your automatic customer.
About the speaker

John Warrillow

The ValueBuilder System

 - The ValueBuilder System

John is the Founder of The ValueBuilder System

Show Notes

Quotes

  • “The creator of the company, specifically for services, businesses need to step out of the operations and be more of someone that works on the business than in the business. And a big part of that is building automation systems and also figuring out who your customers are.”

  • “You know, your ARR, your subscription models for businesses that are not necessarily ones that sell a product on a subscription type model, a different industry than you'd expect. I mean, the book has nine different subscription models...”

  • “It's this idea of creating recurring revenue, annual recurring revenue from what is traditionally sort of a service business. And again, it's about productizing, what you do first of all, and then getting customers to subscribe.”

  • “Reoccurring is like a rash, right? It comes back, but you never know when it's going to come back. Whereas recurring revenue by definition is on a regular cadence. The ideal to pinnacle is to create recurring revenue where the customer pays for something on a regular basis...”

  • “If you bill your customers on a recurring basis every month or every year or every week, whatever it is, they will be much more inclined to place a higher valuation on your company.”

About the speaker

John Warrillow

The ValueBuilder System

 - The ValueBuilder System

John is the Founder of The ValueBuilder System

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