The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
Adam Sidney
Myles Apparel
- Part 1Building a mission driven retail brand
- Part 2 The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
- Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
- Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
- Part 5Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Show Notes
Quotes
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“I think we are just casting a broader net in saying that this is for, however, you want to stay healthy for your self and however you want to exercise.” -Adam “The name of the game for us is the true versatility of the product. You really can mow the lawn on our products and also work out on them in an extreme way and they are extremely comfortable in each case.” -Adam“Versatility is one of the top things we think about, also obviously quality and comfort from a physical standpoint are also important but from design, the way we talk about and merchandise it, versatility is one of the most important things.” -Adam “For the vast majority of the product, we are trying to choose design, colors, and features that aren’t screaming that I just came from the gym. We hide those features whether that’s a hidden zipper pocket somewhere or a button on the back of the everyday shorts.” -Adam“We are on a market at a time where we got to be more eye-catching than just here’s a strong,quality piece of clothing. That’s a simple value proposition and while it’s important may not get the attention that you need at the top of the funnel.” -Adam “You start with something that is a little more direct like, ‘you’ll gonna love the way this fit, look or perform and as that person really gets into the top of the funnel and through, along the way you might start to add some other care-abouts such as our commitment to men’s mental health, or environmental responsibility and some storytelling forinstance that the best you can do as apparel is make something that is meant to last.” -Adam“I think as we design and talk about the product it helps to be a little more direct and utilitarian. Give people selfish permission to buy the product and to feel good about it later. I think it works best to go in that order.” -Adam“We have to start with the fit, functionality, and the quality of the product. It is more important initially than adding some care-abouts. The customers ultimately want to buy something for a selfish reason and we are just giving our customers a permission to do that and make them feel good about the purchase later.” -Adam“We’re focused on a good, quality product at a very good price and designed in a way that works for the consumer. Then we talk about mission once people are into the brand a little bit more.” -Adam“It’s interesting as it is kind of the opposite of a B2Bbrand where a lot of the times you are talking about the story and starting with the ‘why’ and working your way down to here’s what the product is.” -Ben
- Part 1Building a mission driven retail brand
- Part 2 The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
- Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
- Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
- Part 5Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Up Next:
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Part 1Building a mission driven retail brand
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 1 of our conversation, we are going to discuss building a mission driven retail brand.
Play Podcast -
Part 2The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 2 of our conversation, we are going to discuss the product and marketing marriage for eCommerce.
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Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 3 of our conversation, we are going to discuss mastering and scaling eCommerce PPC growth channels.
Play Podcast -
Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 4 of our conversation, we are going to discuss real retail eCommerce analytics.
Play Podcast -
Part 5Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 5 of our conversation, we are going to discuss differentiating in a crowded e-commerce space.
Play Podcast
