Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Adam Sidney
Myles Apparel
- Part 1Building a mission driven retail brand
- Part 2The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
- Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
- Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
- Part 5 Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Show Notes
Quotes
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“We focus a lot on quality and design. At the end of the day, there is only so much you can do with an apparel product. To some extent, the goal of differentiation especiallyhere in Silicon Valley where it is driven a lot by a product solution mindset is not to ignore the different levels of tastes, different preferences. People like variety.” -Adam “The product just needs to be really high quality. I think if you are product-focused, it will speak for itself in a lot of ways.” -Adam “Coming across as and behaving as a product-focused company is highly differentiating. The way that the company talks about the product in addition to how it designs is important.” -Adam “I am not a zero-sum game person. What I would like to do is build a brand that over the next twenty years, I have relationships, as a company with customers who are with us for that entire time and figuring out ways to both incentivize that not just for us but also for the customer.” -Adam“I would really like to get more into events and creating an actual sense of community such as exercising together, doing charity, weekend runs and acting as friends.” -Adam“I bought my Myles blue everyday shorts right around the time that I started getting good and being able to go distances. Admittedly, very slowly and I’m not taking my shirt off, not going to GNC and winning competitions but I’ve done 13 half marathons and I have done all of them in my Myles shorts.” -Ben “The impact that the physical activity that I have done and the feeling of connection from the brand that I’ve had with Myles, personally of the time that I have discovered the product and how durable it’s been, has been very important to me.” -Ben
- Part 1Building a mission driven retail brand
- Part 2The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
- Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
- Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
- Part 5 Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Up Next:
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Part 1Building a mission driven retail brand
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 1 of our conversation, we are going to discuss building a mission driven retail brand.
Play Podcast -
Part 2The product & marketing marriage for ecommerce — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 2 of our conversation, we are going to discuss the product and marketing marriage for eCommerce.
Play Podcast -
Part 3Mastering and scaling eComm PPC growth channels — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 3 of our conversation, we are going to discuss mastering and scaling eCommerce PPC growth channels.
Play Podcast -
Part 4CAC vs LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 4 of our conversation, we are going to discuss real retail eCommerce analytics.
Play Podcast -
Part 5Differentiation in the crowded ecommerce space — Adam Sidney // Myles Apparel
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 5 of our conversation, we are going to discuss differentiating in a crowded e-commerce space.
