Automating personalization — Rick Elmore // Simply Noted
- Part 1 Automating personalization — Rick Elmore // Simply Noted
- Part 2Handwriting AI — Rick Elmore // Simply Noted
- Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Show Notes
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01:57Transitioning from the NFL to entrepreneurshipAfter the NFL, Rick went for his MBA in 2017 to launch into entrepreneurship. Simply Noted came about to make the digitization of handwritten notes easier.
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03:06The impact of automating personalized handwritten notesThese notes have higher open rates and lifetime value in comparison to other digital forms of communication. Simply Noted is trying to make it scalable and easy for companies to automate.
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04:18Using personalized handwritten notes to break through the noiseHandwritten notes break through the noise in an age of nonstop emails and notifications. They elicit curiosity and are extremely powerful when it comes to relationship building.
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05:44Using personalized handwritten notes for marketing and prospectingPersonalized handwritten notes can be used to say thank you or make an introduction. When using it for marketing, make an introduction, have a strong CTA, then state your request.
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07:18Tracking personalized handwritten notesPersonalized QR and discount codes are used by marketers to track the success of campaigns. Personalized handwritten notes should be reserved for high-value customers.
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08:30Marketing tools to use along with personalized handwritten notesIts most important to send personalized handwritten notes in a timely fashion. Companies usually include gift cards, promotional items, stickers, etc with the letters to clients.
Quotes
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"The open rates, lifetime value, and shelf life are insurmountable when it comes to comparing personalized pen written notes to all the other digital forms of communication." -Rick Elmore, CEO, Simply Noted
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"We all get over 100 emails a day and it all blends. When you get something handwritten in the mail, it's almost like a treat. The curiosity is there and you want to open it." -Rick Elmore, CEO, Simply Noted
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"Handwritten notes in today's day and age are incredibly powerful. They're great relationship building tools and opportunity opening tools for prospecting." -Rick Elmore, CEO, Simply Noted
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"Handwritten notes have an open rate of about 99% and there are studies out there that prove this." -Rick Elmore, CEO, Simply Noted
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"This isn't a tool that you blast out to 19,000 of your email subscribers. This is a tool that you engage with a high value client; somebody who's a repeat customer." -Rick Elmore, CEO, Simply Noted
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- Part 1 Automating personalization — Rick Elmore // Simply Noted
- Part 2Handwriting AI — Rick Elmore // Simply Noted
- Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Up Next:
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Part 1Automating personalization — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization.
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Part 2Handwriting AI — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI.
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Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts
Play Podcast
