3-steps to earn editorial backlinks — Farzad Rashidi // Respona
- Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2Finding opportunity keywords — Farzad Rashidi // Respona
- Part 3 3-steps to earn editorial backlinks — Farzad Rashidi // Respona
Show Notes
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02:32How to get your content prioritized by GoogleYoure going up against a hundred million other people trying to rank for the same keyword. So, the real differentiator is backlinks to your website to rank and bring in traffic.
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04:12The three step process to get backlinksStart with a transactional collaboration with the website. Proceed to collaborate on content, then nurture the relationship towards a partnership that produces the desired backlinks.
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07:07Ethical backlink outreach strategiesRespona advocates for going on other peoples podcasts as guests. The podcast host gets content and you get in front of their audience while also receiving backlinks to your website.
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08:51Content pieces to build backlinksCreate a content silo for each category on your blog. Within those categories, create content pieces that are primed for link building, SEO based content, bottom of the funnel content.
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10:58Earning editorial backlinksOriginal research articles and data are ideal for link building. Create content people organically want to link and reach out to the people who will get value from the content.
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14:39Backlinking strategy resourcesRespona.coms outreach strategy hub is a free resource for breakdown of the different strategies. Click the outreach strategy hub link to access tons of different outreach strategies.
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15:47Automating personalized backlink outreachRespona provides templates to automate and personalize your backlink outreach. Youre able to focus on building relationships, getting quality backlinks, and driving organic growth.
Quotes
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"If youre in the top 1% in terms of content quality, you're still going to be in the hundreds of millions of search results. How do you get to the top 10, which gets over 99% of the clicks?" -Farzad Rashidi, Lead Innovator, Respona
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"Not only do we need to create content, but we have to spend time building backlinks to our website. So, were making sure that these content pieces get up in the search results to bring in traffic." -Farzad Rashidi, Lead Innovator, Respona
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"We built a three stage process to get links. Start from a transactional collaboration with the website and work your way up to a content collaboration. And then, Narnia is the partnership." Farzad Rashidi, Lead Innovator, Respona
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"One of the strategies we advocate for is going on other people's podcasts as a guest. Podcast hosts need content, and you get free advertising to their audience and backlinks to your website." -Farzad Rashidi, Lead Innovator, Respona
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"We create three types of content. And that is content pieces that are primed for link building. The second type is SEO based content. And third is the bottom of the funnel content." -Farzad Rashidi, Lead Innovator, Respona
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"Our campaign on who the market thought was going to win the Game of Thrones brought us 60-70 press mentions and backlinks to our website from major sources like Forbes, Men's Health, POPSUGAR, etc." -Farzad Rashidi, Lead Innovator, Respona
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"Id much rather send 15 emails that get seven or eight replies, over sending 10,000 emails and getting no response." -Farzad Rashidi, Lead Innovator, Respona
- Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2Finding opportunity keywords — Farzad Rashidi // Respona
- Part 3 3-steps to earn editorial backlinks — Farzad Rashidi // Respona
Up Next:
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Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel. Today, Farzad discusses whether SEO is the right acquisition channel for you.
Play Podcast -
Part 2Finding opportunity keywords — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s up to you to find the keywords that work. Today, Farzad discusses finding opportunity keywords.
Play Podcast -
Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks.
