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Kevan Yalowitz | Accenture
Who gets fired first when AI Agents become a reality?
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research functions, while emphasizing that technology-savvy professionals who leverage AI will thrive regardless of their position in the organization.
Play PodcastKevan Yalowitz | Accenture
ChatGPT, Claude, and Gemini enter a cage match…
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing…
Play PodcastMatthew McGrory | Arwen
2025 social media landscape for brands trying to implement AI
In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and…
Play PodcastMatthew McGrory | Arwen
AI-Led Social: Going from listening to interaction
Social media requires interaction, not just monitoring. Matthew McGrory, CEO of Arwen.AI, explains how AI transforms social channels into conversation hubs by identifying buying signals and automating personalized responses. He demonstrates how retrieval augmented generation can craft brand-appropriate replies while maintaining human oversight, and reveals why positive engagement is now being algorithmically prioritized across major…
Play PodcastNataly Kelly | Zappi
The benefits of writing with a co-author
Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo…
Play PodcastNataly Kelly | Zappi
How to connect global and local messaging for your brand
Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global…
Play PodcastNataly Kelly | Zappi
How to encode your brand voice into AI tools
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her methodology for maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create detailed style guides with specific examples, and continuously train AI tools through iterative feedback loops to ensure consistent voice across all marketing…
Play PodcastScott Morris | Sprout Social
Responding quickly or providing the right answer to customer questions?
Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and actual consumer expectations. Morris reveals that two-thirds of users expect responses within 24 hours and explains how AI can handle routine inquiries while allowing marketers to focus on authentic, personalized engagement…
Play PodcastScott Morris | Sprout Social
Are AI-generated influencers a trend or trash?
Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris…
Play PodcastScott Morris | Sprout Social
Social disconnect between brands & consumers
Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent…
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