Vladimer Botsvadze | Botsvadze Marketing Solutions

Social Media For Tech Business Growth — Vladimer Botsvadze // Botsvadze Marketing Solutions

Nicholas Thickett | Alignd

Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your…

Nicholas Thickett | Alignd

Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with…

Joyann Boyce | Arima & Co

Inclusive Marketing strategies — Joyann Boyce // Arima & Co

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns…

Joyann Boyce | Arima & Co

What is Inclusive Marketing? — Joyann Boyce // Arima & Co

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. Brands are paying closer attention to how they portray inclusivity in their messaging to truly reflect the diversity in the audiences they serve. Afterall, younger generations believe companies should address diversity and are only willing to support brands stepping up the…

Jordan Crawford | Blueprint

Why you can’t personalize any more — Jordan Crawford // Blueprint

Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks.

Jordan Crawford | Blueprint

How to quantify & score user pain — Jordan Crawford // Blueprint

Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation. When you have figured them out, how do you quantify this data? Today, Jordan discusses how to quantify and score your user's pain

Jordan Crawford | Blueprint

It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint

Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blame it on our tools and sales teams. But, should they truly be blamed if they are being forced to operate outside their scope? Today, Jordan makes his case…

Jordan Crawford | Blueprint

Why B2B marketing tools always fail — Jordan Crawford // Blueprint

Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools…

Jordan Crawford | Blueprint

B2B outbound is jacked — Jordan Crawford // Blueprint

Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked.