Neil Heckman | breakfast consulting

The great resignation and where companies went wrong — Neil Heckman // breakfast consulting

Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extended periods of hyper-growth got into trouble due to overhiring. This led to many brands having to lay off people and to many employees resigning as their workloads increased and the workforce decreased…

Neil Heckman | breakfast consulting

The changing role of the executive CMO — Neil Heckman // breakfast consulting

Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…

Hugo Loriot | fifty-five

Future-proofing their martech stack — Hugo Loriot // fifty-five

Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. For larger companies, there’s likely a team of people responsible for just managing the martech stack. However, less resourced companies are unlikely to have someone dedicated to that endeavor full-time and that can lead to complications, especially in the…

Hugo Loriot | fifty-five

Google Analytics 4 pandamonium — Hugo Loriot // fifty-five

Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access…

Vladimer Botsvadze | Botsvadze Marketing Solutions

The Importance of Digital Transformation — Vladimer Botsvadze // Botsvadze Marketing Solutions

Nicholas Thickett | Alignd

Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your…

Nicholas Thickett | Alignd

Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with…

Joyann Boyce | Arima & Co

Inclusive Marketing strategies — Joyann Boyce // Arima & Co

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns…

Joyann Boyce | Arima & Co

What is Inclusive Marketing? — Joyann Boyce // Arima & Co

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. Brands are paying closer attention to how they portray inclusivity in their messaging to truly reflect the diversity in the audiences they serve. Afterall, younger generations believe companies should address diversity and are only willing to support brands stepping up the…

Jordan Crawford | Blueprint

Why you can’t personalize any more — Jordan Crawford // Blueprint

Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks.