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Dr. Americus Reed | GBK Collective
Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA…
Play PodcastDr. Americus Reed | GBK Collective
Identity loyalty plays for smart marketers — Dr. Americus Reed // GBK Collective
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for…
Play PodcastRJ Krawiec | Deloitte
Government tech predictions for 2022 — RJ Krawiec // Deloitte
RJ Krawiec, Principal and Chief Marketing Officer for Government & Public Services at Deloitte, wraps up discussions on marketing in the government sector. The topic on everyone’s mind going into 2022 is data. While third-party cookie deprecation has minimal impact on data collection for the government, challenges still exist around segmentation. Today, RJ offers his…
Play PodcastRJ Krawiec | Deloitte
Government tech trends in 2021 — RJ Krawiec // Deloitte
Principal and Chief Marketing Officer for Government & Public Services at Deloitte, RJ Krawiec, talks about marketing in the government sector. Traditionally, the government was not considered when thinking about marketing and technology solutions. Enterprise solutions and big data are changing the way they communicate with the public. Today, RJ discusses government technology trends for…
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