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Angelo Ponzi | Craft Marketing Architects
Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program.
Play PodcastAngelo Ponzi | Craft Marketing Architects
Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand…
Play PodcastDr. Duane Varan | MediaScience
How Science is changing advertising — Dr. Duane Varan // MediaScience
Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks…
Play PodcastDr. Duane Varan | MediaScience
AI innovations in MarTech — Dr. Duane Varan // MediaScience
Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI…
Play PodcastDr. Duane Varan | MediaScience
How AI & ML are changing consumer research — Dr. Duane Varan // MediaScience
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research.
Play PodcastVlad Zhovtenko | RedTrack.io
Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of…
Play PodcastVlad Zhovtenko | RedTrack.io
Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in…
Play PodcastVlad Zhovtenko | RedTrack.io
What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how…
Play PodcastShane Austrie | Silicon Valley Consulting
Performance marketing in the influencer world — Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned…
Play PodcastShane Austrie | Silicon Valley Consulting
The future of ads after iOS 14.5 — Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the…
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