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Vlad Zhovtenko | RedTrack.io
What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how…
Play PodcastShane Austrie | Silicon Valley Consulting
Performance marketing in the influencer world — Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned…
Play PodcastShane Austrie | Silicon Valley Consulting
The future of ads after iOS 14.5 — Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the…
Play PodcastEmad Hasan | Retina AI
Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to…
Play PodcastEmad Hasan | Retina AI
Measuring business health using CAC-ROAS ratio — Emad Hasan // Retina AI
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health.
Play PodcastEric Vardon | Morphio
Workforce Automation: Using AI to increase team efficiency — Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In last part of our conversation,…
Play PodcastEric Vardon | Morphio
Expediting SMB growth using AI — Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 4 of our conversation,…
Play PodcastEric Vardon | Morphio
Generating Insights thru Reporting AI — Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 3 of our conversation,…
Play PodcastEric Vardon | Morphio
Marketing Security & Anomaly Detection– Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 2 of our conversation…
Play PodcastEric Vardon | Morphio
Artificial Intelligence for Growth Companies — Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 1 of our conversation,…
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