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Sean Kim | Kajabi
Support creators with your wallet — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can…
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Creator Economy brand & product strategies — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators…
Play PodcastSean Kim | Kajabi
Growing your commerce footprint — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge…
Play PodcastMichael Lodge | EM360 Tech
B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B…
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Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating networking between professionals with similar business views and backgrounds. Fast forward to today and LinkedIn has moved away from its networking roots to become a social media platform. Today, Michael discusses why…
Play PodcastJames Ontra | Shufflrr
Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects.
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Marketing through storytelling
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling.
Play PodcastBenjamin Shapiro | benjshap LLC
Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…
Play PodcastBenjamin Shapiro | benjshap LLC
Building the MarTech Podcast
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Keeping Your Customers Happy — Benjamin Shapiro & Todd Hines // MarTech Podcast
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics.
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