Growing your commerce footprint — Sean Kim // Kajabi
- Personal Brand
- Brand, Content Marketing
- Creative Production
- Entrepreneurship, Branding, Marketing Strategy
- Part 1 Growing your commerce footprint — Sean Kim // Kajabi
- Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3Support creators with your wallet — Sean Kim // Kajabi
Show Notes
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02:05eCommerce and the rise of digital creatorsConsumers are becoming more comfortable with making physical and digital purchases online. Creators with expert knowledge in their industry are also building businesses by marketing, publishing, and selling their digital content through platforms like Kajabi.
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04:14Opportunities in the specialized content creation marketplaceThere are a lot of opportunities for potential creators with viable knowledge that people want to learn. The industry is growing and expected to get bigger as consumers get more comfortable with paying for content to improve their quality of life.
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06:22Kajabis TAM for potential content creatorsKajabis potential customers have physical businesses that can be translated to digital. Theyre looking for customers who have worked in an industry for a number of years with a deep understanding of the industry.
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07:43Creating a business out of specialized contentYou dont necessarily have to be an existing content creator to use Kajabis product. Once your content is valuable and you know who your customers are, theres an opportunity for a business in specialized content.
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09:36Evaluating opportunities for the knowledge that you haveFigure out how big your TAM is based on who your customers are and what problems they are facing. Build and launch an MVP and use that data to determine how big the opportunity is.
Quotes
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"Kajabi is powering the economy for 60 thousand creators. They have made over 4 billion to date and some have made over a hundred million." -Sean Kim, President, Kajabi
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"There are many different ways you can go about creating content and it's not just all entertainment. I think the knowledge content has in many ways a lot more value to consumers." -Sean Kim, President, Kajabi
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"There are two million creators in the world and experts that are making money. But I think it could technically be a much bigger opportunity." -Sean Kim, President, Kajabi
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"As long as you know that the content you have is very valuable and you know exactly who your customers are, then you have yourself a business." -Sean Kim, President, Kajabi
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"The deeper the problem, the more people are willing to pay, depending on how much it would improve that person's quality of life." -Sean Kim, President, Kajabi
- Part 1 Growing your commerce footprint — Sean Kim // Kajabi
- Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3Support creators with your wallet — Sean Kim // Kajabi
Up Next:
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Part 1Growing your commerce footprint — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge and translate their physical businesses to digital ones. Today, Sean discusses growing your eCommerce footprint.
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Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators have in common is that they listen to their customers and incorporate that feedback into their products. Today, Sean discusses the creator economy brand and product strategies.
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Part 3Support creators with your wallet — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can take on multiple forms as be as simple as sharing their content with others to expand their audience. Today, Sean discusses supporting creators through your wallet.
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