What today’s marketing leaders are missing

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale.
About the speaker

Brian Solis

ServiceNow

- ServiceNow

Brian is head of global innovation at ServiceNow

  • Part 1 What today’s marketing leaders are missing

Show Notes

  • 00:30
    What marketing leaders are missing in customer experiences.
    Discussion on the importance of viewing full customer experiences.
  • 05:45
    The impact of AI on changing the purpose of marketing.
    Exploring how AI is reshaping the marketing landscape and strategies.
  • 10:15
    Unseen impacts of the combination of Covid and AI on marketing.
    Predictions on the future effects of Covid and AI on marketing strategies.

Quotes

  • "55 to 65% open rate across all our programs and clients." - Brian Solis

  • "Getting brands authentically integrated into content performs better than TV advertising." - Brian Solis

  • "Typical life span of an article is about 24 to 36 hours." - Brian Solis

  • "The evolution of AI was the first true disruption that's going to require us to transform, not just adapt." - Brian Solis

  • "You have to be able to recognize how people are changing, how decision making is changing, how influence is changing." - Brian Solis

  • Part 1 What today’s marketing leaders are missing
About the speaker

Brian Solis

ServiceNow

- ServiceNow

Brian is head of global innovation at ServiceNow

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    Part 1What today’s marketing leaders are missing

    Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale.