Tech-driven ways to get onto podcasts — Max Novak // Novacast
- Part 1Are podcast booking campaigns effective? — Max Novak // Novacast
- Part 2 Tech-driven ways to get onto podcasts — Max Novak // Novacast
Show Notes
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02:25TechTo research a podcast to be a guest, search Google, Spotify, and Apple podcasts. Then, use chartable.com or listennotes.com to gather data on the selected podcasts, organize the data using tools like HubSpot or Excel, and personalize each email sent out to the podcast hosts.
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05:32Finding the right podcasts to appear onThe most important thing when considering podcast guesting is to find the right audience and subject matter. Giving value to the audience requires thorough research to identify podcasts that align with your expertise and topics of interest.
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06:51Best practices for podcast guesting outreachTo stand out and catch the attention of podcast hosts, it's important to have a personalized introduction, a subject title that stands out, and 2-4 topic points. Providing links and a bio sheet can also be helpful, and making a video introduction can help you stand out in a positive way.
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08:57Communicating your value as a podcast guestTo communicate your value as a podcast guest, include links to your previous work such as blog articles and social media posts that support your expertise and experience. Doing this provides social proof and acts as a testimonial to your credibility.
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10:43Ways to get selected as a podcast guestIn addition to building relationships with podcasters, seeking advice from previous guests on how they got on the show can be helpful. In addition, rather than pushing to be a guest, ask if youre a good fit for the podcast host and their audience.
Quotes
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"You want to give value to the audience. And, the only way you can do that is by doing your research and finding the right podcasts out there for your particular expertise and subject you want to talk about." -Max Novak, Founder, Novacast
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"When doing podcast guest outreach, have two to four topic points you want to talk about. Don't try to overdo that because you can't be an expert in everything." -Max Novak, Founder, Novacast
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"It's super important to craft good relationships with podcasters because they are busy people and they can sometimes get overloaded with emails." -Max Novak, Founder, Novacast
- Part 1Are podcast booking campaigns effective? — Max Novak // Novacast
- Part 2 Tech-driven ways to get onto podcasts — Max Novak // Novacast
Up Next:
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Part 1Are podcast booking campaigns effective? — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you create a deeper connection with your audience that can't be achieved through a traditional marketing campaign. Today, Max discusses whether podcast booking campaigns are actually effective.
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Part 2Tech-driven ways to get onto podcasts — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing a spot as a guest. Today, Max discusses tech-driven ways to get on podcasts.
