Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- B2B
- Content Marketing, Brand, Programmatic Advertising, Operations, Organic Growth, Marketing Operations
- Media & Publishing, Advertising Platform
- Growth Marketing, Branding, Entrepreneurship, Marketing Strategy
- Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2 Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Show Notes
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02:25Making your podcast a valuable assetUltimately, it boils down to what the goal of the podcast is. Based on that goal, you can measure your ROI to evaluate the results youre getting.
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05:05Tools and solutions to figure out the business impact of podcastingDigital businesses can use promo codes and specific landing pages that theyre sending persons to. If its a brick-and-mortar business, past purchase surveys can be used to determine attribution.
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08:21Why businesses are using podcastingIn today's world, its crucial for every business to have a podcast as a part of their overall marketing strategy. By creating something that is valuable and beneficial to listeners, theyll continue to tune in and reward the business via purchases.
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09:51Using podcasts to drive thought leadershipWe tend to buy from people we trust and like, and podcasts have the ability to solidify that trust and personal connection. By creating great content, you can become a thought leader in your industry and attract more customers to the business.
Quotes
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"It's mind-boggling to me that youd spend money on marketing and doing a podcast, and then not ask the client that's walked in the door, How did you hear about us?" -Todd Cochrane, CEO, Blubrry Podcasting
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"In today's business world, I think it's imperative that every business has a podcast. It just goes along with the overall marketing strategy." -Todd Cochrane, CEO, Blubrry Podcasting
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"You don't want to be putting together an infomercial. Put together something that's beneficial, has value, and that your listeners appreciate and come back to reward you with their business." -Todd Cochrane, CEO, Blubrry Podcasting
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"People want to work with those they like and trust. Podcasts have the ability for those putting out great content to become leaders in their community and drive trust resulting in new clients." -Todd Cochrane, CEO, Blubrry Podcasting
- Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2 Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Up Next:
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Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’.
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Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies.
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Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices.
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