Community tips from Meetup’s CEO — David Siegel // Meetup

Show Notes

• 02:14
  Meetup and community

  Community marketing builds relationships with your dedicated users who love your product. Companies like Google and Salesfoce use Meetup as a feedback mechanism for their communities.
• 04:05
  How companies are using Meetup to build communities

  Companies can choose to sponsor groups that already have events, members and relationships. They also have the option to start these groups from the ground-up.
• 06:04
  Community marketing in mid

  Community marketing works best with SMB and startup content marketing strategies. Lead generation opportunities are created when companies build a community passionate about the content they create.
• 07:28
  Choosing the right community format for your content or business

  Its best to use a combination of in-person and online meetups to be most efficient. Ultimately, the meetup format heavily depends on whether the business is physical or virtual.
• 09:27
  Effectively managing a community

  Success boils down to having a community organizer who is passionate about what youre doing. Ideally, it should be an employee and you can opt to pay them in cash or incentivize them with company swag.
• 10:19
  Tips for building successful communities

  Communities must have events, supportive relationships, and consistently add new people. However, there must be a balance maintained with existing members as new ones are added.
• 11:53
  Managing community managers

  Its essential that community managers have access to leaders in the company. This provides an avenue for feedback on concerns and opportunities for improvement.