Integrating direct mail into marketing — Rick Elmore // Simply Noted
- Part 1Automating personalization — Rick Elmore // Simply Noted
- Part 2Handwriting AI — Rick Elmore // Simply Noted
- Part 3 Integrating direct mail into marketing — Rick Elmore // Simply Noted
Show Notes
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02:20Building client relationships with handwritten notesHandwritten notes can serve as a thank you when onboarding new clients. Moreover, theyre a great way to maintain those relationships and show that you care about them.
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03:55Simply Noteds direct mailing costsSimply Noteds services start at $2.67 and become more affordable based on the number of letters sent. Letters are guaranteed to be grammatically correct and look professional.
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05:29How Simply Noted sends letters on a clients behalfSimply Noted uses freal forever stamps and ensures the letter looks like its from you. None of Simply Noteds logos or branding is included in the handwritten letter.
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06:12Adding gift cards to handwritten thank you notesAdding a gift card to the envelope increases the personalization of the note. Companies also add business cards, flyers for new products, or invitations to an event.
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07:14CRM event triggers and automated personalized notesOnce its a measurable event within your CRM, the data can be used to automate a custom personalized note. Triggers include new client sign ups or complaint tickets.
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09:08How Simply Noted integrates your positive experiences into handwritten notesDepending on your CRM, the best API integration platform will be chosen to set up automation. Relevant data is pulled from your system into a template message concerning the event.
Quotes
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"Taking care of your clients, maintaining that relationship, showing that you care about them is incredibly important in today's day and age. And we think a handwritten note is a great way to do that." -Rick Elmore, CEO, Simply Noted
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"Our service starts at $2.67 cents before postage and shipping brings it to $3.25. I don't think you can go to the grocery store and get a thank you card for $3.25 cents." -Rick Elmore, CEO, Simply Noted
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"Many companies add their business cards, flyers to announcements for new products, or invitations to an event. Anything that weighs up to one and a half ounces and fits inside an envelope, you can add it." -Rick Elmore, CEO, Simply Noted
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"A $3 thank you note can help you close a $70,000 deal." -Rick Elmore, CEO, Simply Noted
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"We're doing about 15,000-ish handwritten notes a day. As long as it's a measurable, triggerable event within your software, we can automate it for you." -Rick Elmore, CEO, Simply Noted
- Part 1Automating personalization — Rick Elmore // Simply Noted
- Part 2Handwriting AI — Rick Elmore // Simply Noted
- Part 3 Integrating direct mail into marketing — Rick Elmore // Simply Noted
Up Next:
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Part 1Automating personalization — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization.
Play Podcast -
Part 2Handwriting AI — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI.
Play Podcast -
Part 3Integrating direct mail into marketing — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts
