Return of rideshare as a premium digital channel — Cherian Thomas // Octopus Interactive
Cherian Thomas
Octopus Interactive
- Part 1Is OOH effective in a post-pandemic world? — Cherian Thomas // Octopus Interactive
- Part 2 Return of rideshare as a premium digital channel — Cherian Thomas // Octopus Interactive
Show Notes
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01:54The rideshare marketRideshare takes advantage of the dwell time people get when theyre in transit but not driving. You capture the attention of a valuable audience when they do have the time to interact.
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03:19The rideshare designIts designed to grab your attention. People can play exclusive games and win real prizes. So theres your value exchange.
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04:08The rideshare targeting strategyRideshare targeting is aggregate targeting. Theres also location-based targeting so ads can be relevant to the surroundings.
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05:05How rideshare drives resultsIts all about giving your audience choices. With a mixture of lean-in and lean-back content, your audience can control their experience.
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06:15Who should do rideshare advertisingRideshare is more of a consumer-facing marketing channel. Its audiovisual, interactive content that gives users the chance to opt in.
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08:22The cost of rideshare advertisingRideshare works on a CPM basis that varies based on the offering, per 1,000 verified impressions.
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09:44How brands are taking advantage of rideshareBrands repurpose their TV ads and make them interactive with rideshare. You can get customer feedback through surveys. The key is to provide that fair value exchange.
Quotes
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"Just like folks went from television to desktop, desktop to mobile. We feel that the next kind of place to consume media will be motorized." - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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"The audience demographics are that quintessential consumer, that 18-49, that's hard to reach, high disposable income, traveling in and around cities." - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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"It's really a mixture of both lean-in and lean-back content because quite frankly, sometimes you want to lean in and sometimes you want to lean back." - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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“Rideshare is more about the consumer that we're targeting. Outside of geo boosting around airports, it's a lot more consumer centric...” - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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“Brands can get their product and explain it with video format to this captive audience. And what's amazing is that you can literally directly respond.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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“Were able to repurpose exactly what you were putting on television. And the only thing is, we layer clickable buttons.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive
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“The CPM ranges anywhere from $19 to $25 based on what type of ad format it is.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive
- Part 1Is OOH effective in a post-pandemic world? — Cherian Thomas // Octopus Interactive
- Part 2 Return of rideshare as a premium digital channel — Cherian Thomas // Octopus Interactive
Up Next:
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Part 1Is OOH effective in a post-pandemic world? — Cherian Thomas // Octopus Interactive
Cherian Thomas, co-founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-out-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world.
Play Podcast -
Part 2Return of rideshare as a premium digital channel — Cherian Thomas // Octopus Interactive
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-out-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel.
