Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
- Part 1Creating B2B email campaigns that get results — Craig Klein // SalesNexus
- Part 2Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
- Part 3 Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Show Notes
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01:53SMS as a B2B marketing channelIts more difficult than ever right now to get someone on a phone call. But SMS provides quick and informal access to your target without the pressure.
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03:29The appropriate format for B2B SMS marketingUsing SMS, email, and phone, youll start to see what channels your target audience prefers. SMS is a great step 2 in your funnel after email and before the phone call.
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06:16When to use SMSAn SMS sets off a notification that will grab someones attention. So its best to only send immediately important information in an SMS.
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07:37Popular ways to use SMS for B2BUse SMS for transactional interaction such as order updates, getting customer feedback, and for sales follow-up.
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09:06Maintaining B2B communicationTalk to your customers to find out where they are. This way they can help you customize the way that you communicate with them to get the best results.
Quotes
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"People just want to communicate in different ways and they have those options now. And so what we wanted to do is add text messaging into that mix." - Craig Klein, President & CEO, SalesNexus
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"You can really set yourself apart from a competitive point of view, just by being able to have the conversation with your customer in the way that they want to." - Craig Klein, President & CEO, SalesNexus
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"Rather than having a team of people that's capable of cold calling 2000 people, let's send 2000 people a text message and let 200 of them raise their hand..." - Craig Klein, President & CEO, SalesNexus
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“Email is a tool to facilitate relationships. It's not a tool to initiate relationships.” - Craig Klein, President & CEO, SalesNexus
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“Email is great for asynchronous communication. People are generally more accepting of receiving marketing messages through that.” - Benjamin Shapiro, Host of MarTech podcast
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“Event based triggers are great for SMS, but be careful to not use your different forms of communication in ways that your customers are just not going to like. ” - Craig Klein, President & CEO, SalesNexus
- Part 1Creating B2B email campaigns that get results — Craig Klein // SalesNexus
- Part 2Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
- Part 3 Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Up Next:
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Part 1Creating B2B email campaigns that get results — Craig Klein // SalesNexus
Ben sits down with Craig Klein, the president and CEO of SalesNexus, to talk about B2B communication strategies. Communication is key in any business that you’re in. It’s simply about the way that you are able to reach your target audience. Today Ben and Craig discuss how you can create B2B email marketing campaigns that drive results.
Play Podcast -
Part 2Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
Craig Klein, the president and CEO of SalesNexus, talks with Ben about B2B communication strategies. First you find out who your audience is. Then you can use the different channels to reach out to them. Today, Ben and Craig discuss how you can use email as a sandbox for your marketing strategies.
Play Podcast -
Part 3Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popular marketing channel. And it has inspired many other similar channels like SMS marketing. Today, Ben and Craig discuss how you can start including SMS marketing in your B2B campaigns.
