What it takes to build your own category — Josh Lowman // Gold Front
Josh Lowman
Gold Front
- Part 1Why high-growth startup should consider category creation — Josh Lowman // Gold Front
- Part 2 What it takes to build your own category — Josh Lowman // Gold Front
Show Notes
Quotes
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“Just about every startup wants to be a category creator, they want to make a dent in the world, but they're mostly not doing it consciously.” - Josh
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“ Category design really says is, it is good for you if you do all that consciously and on purpose because you're more likely to win the category.” - Josh
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“Essentially, marketing is the changing of mind, changing of customer mind, so they're more likely to choose you instead of somebody else. “ - Josh
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“A time tested truth about the company that is considered the leader of the category is the one that will capture most of the profits in that category.” - Josh
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“Whoever is number one, they are going to do something that every number one does, which is sell the category.” - Josh
- Part 1Why high-growth startup should consider category creation — Josh Lowman // Gold Front
- Part 2 What it takes to build your own category — Josh Lowman // Gold Front
Up Next:
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Part 1Why high-growth startup should consider category creation — Josh Lowman // Gold Front
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy.
Play Podcast -
Part 2What it takes to build your own category — Josh Lowman // Gold Front
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category.
