Buy or Sell: Is personalization the future of marketing?
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2 Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Show Notes
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00:30Personalization in marketingDiscussion on the importance and impact of personalization in marketing strategies.
Quotes
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"when you are speaking one-to-one instead of one-to-many, you're going to get people who feel like your brand is authentic, speaks to them and understands their needs and their pain points." - Rob Freedman
Episode Chapters
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01:44: Lightning Round -- LED Growth tech questionsnA quick, impromptu Q&A session with various questions concentrating on LED growth technologies and their applications.nn02:05: Buy or Sell -- Personalization's futurenDiscussion on the value and future implications of personalization within marketing, evaluating its importance and potential.nn02:17: Buy or Sell -- Artificial intelligence's rolenExploring AI's influence on personalized marketing and the necessary precautions to avoid irrelevant or incorrect outputs.
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2 Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Up Next:
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Part 1Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align your growth approach with your business's unique offerings.
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Part 2Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
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Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse and the benefits of content-led marketing over traditional advertising.
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