Paid vs Owned media as Growth channels — Moe Abbas // Acadium Inc

Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as growth channels.
About the speaker

Moe Abbas

Acadium Inc

 - Acadium Inc

Moe is CEO and co-founder of Acadium, where anyone can launch a career in digital marketing for free. These include roles in social media, content writing, graphic design and more.

Show Notes

Quotes

  • “There's no overnight success. It's just nothing, unless you want to go to the crack dealer” Moe-

  • “The organic growth is definitely the way to go.” - Moe

  • “Your PPC is your sugar. It gives you the immediate burst of energy and immediate return” - Benjamin

  • “When you are investing in performance marketing, you're getting the quick hit, you're putting $1 and you're getting $2 out in almost real time. And that's something that is addictive like crack but it

About the speaker

Moe Abbas

Acadium Inc

 - Acadium Inc

Moe is CEO and co-founder of Acadium, where anyone can launch a career in digital marketing for free. These include roles in social media, content writing, graphic design and more.

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