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Angelo Ponzi | Craft Marketing Architects
Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program.
Play PodcastAngelo Ponzi | Craft Marketing Architects
Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand…
Play PodcastMatt Edmundson | Aurion Digital
Scaling operations & company culture — Matt Edmundson // Aurion Digital
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture.
Play PodcastMatt Edmundson | Aurion Digital
Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing.
Play PodcastMatt Edmundson | Aurion Digital
Toilet Seat Marketing — Matt Edmundson // Aurion Digital
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing.
Play PodcastLynne Capozzi | Acquia
Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing.
Play PodcastLynne Capozzi | Acquia
What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider…
Play PodcastLynne Capozzi | Acquia
Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer.
Play PodcastAnna McMichael | VlogBox
Are streaming games a new advertising gate? — Anna McMichael // Partnership Director
Partnership Director at VlogBox, Anna McMichael, unpacks advertising mechanics across new media channels. Gaming’s highly engaging nature and widespread audience make it the arena to top. Even Netflix is venturing into gaming, making it clear that the big players recognize a great opportunity. Today, Anna considers whether streaming games are the new advertising gate.
Play PodcastAnna McMichael | VlogBox
Which publishers are winning the OTT competition — Anna McMichael // Partnership Director
VlogBox’s Partnership Director, Anna McMichael provides an update on what is happening in OTT currently. While the cookieless era may not spell doom for the video advertising, special attention must still be paid to the way players take advantage of the OTT space. Today, Anna takes a look at publishers winning the OTT competition.
Play PodcastAbout Topic: Marketing Strategy
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