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Anna McMichael | VlogBox
How to survive a cookieless era? — Anna McMichael // Partnership Director
Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks…
Play PodcastJoe Kingsbury | Edelman
Does thought leadership still work? — Joe Kingsbury // Edelman
Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not only faced with the task of influencing brand perception with their content. They have to be able to measure the impact on business. Joe talks about evaluating content marketing and thought leadership.
Play PodcastJoe Kingsbury | Edelman
Why your content doesn’t stand out — Joe Kingsbury // Edelman
Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thinks about marketing. Recently, brands have doubled their online content marketing efforts. But many are finding it difficult to break through the noise. Joe speaks on why your thought leadership content does not stand out.
Play PodcastJoe Kingsbury | Edelman
Is there too much B2B thought leadership? — Joe Kingsbury // Edelman
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership.
Play PodcastChris Walker | Refine Labs
What is dark funnel — Chris Walker // Refine Labs
CEO of Refine Labs, Chris Walker, discusses the do’s and don’ts of marketing. Attribution is something that many marketers have been trained to heavily depend on. But you can’t always take attribution software data as gospel. Today, Chris explains what exactly is dark social.
Play PodcastChris Walker | Refine Labs
Measuring marketing without vanity metrics
Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metrics that don’t even affect their bottom line. You want to be looking at factors that count toward your business success. So today, Chris talks about measuring marketing without vanity metrics
Play PodcastYanna-Torry Aspraki | EmailConsul
How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems.
Play PodcastYanna-Torry Aspraki | EmailConsul
Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverability. But there are different variables at play here.So today Yanna-Torry talks about how to recognize email deliverability problems.
Play PodcastYanna-Torry Aspraki | EmailConsul
How does email even work? — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works.
Play PodcastEfua Obeng | Howard University
Why marketers need to listen to Black voices — Efua Obeng // Howard University
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices.
Play PodcastAbout Topic: Marketing Strategy
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