LISTEN IN A POD APP
Filters
Scott Baradell | Idea Grove
What trust signals does Google look for? — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today,…
Play PodcastScott Baradell | Idea Grove
Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. Today, Scott discusses why third-party validation is…
Play PodcastScott Baradell | Idea Grove
Trust signals for PR & Marketing — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the…
Play PodcastBryan Barletta | Sounds Profitable
B2B Influencers with Brian Barletta — Bryan Barletta // Sounds Profitable
Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for…
Play PodcastMichael Solomon | Saint Josephs University
Using Persuasive Sales Bots — Michael Solomon // Saint Josephs University
Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The ability to communicate with customers and collect their feedback at scale is a marketer’s dream. When the same piece of technology can cost you your job, it becomes a marketer’s nightmare. Today, Michael explores…
Play PodcastMichael Solomon | Saint Josephs University
Tomorrow’s Customer Experience — Michael Solomon // Saint Josephs University
Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience developments.
Play PodcastDrea Hudson | Hubspot
Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates…
Play PodcastDrea Hudson | Hubspot
Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio…
Play PodcastDrea Hudson | Hubspot
Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event…
Play PodcastDrea Hudson | Hubspot
Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your…
Play PodcastAbout Topic: Branding
Sponsors of the MarTech Podcast
