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Ismael El-Qudsi | SocialPubli
AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine…
Play PodcastPaul Meinshausen | Aampe
Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future…
Play PodcastPaul Meinshausen | Aampe
How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors.…
Play PodcastSebastian Hamann | Shopware
The AI industrial revolution of ecommerce — Sebastian Hamann // Shopware
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to…
Play PodcastDan Radu | Macro
Globalization in Technology Marketing — Dan Radu // Macro
Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesses can connect with customers from every corner of the globe and establish a strong global presence. However, this shift towards globalization has also created the need for remote teams to…
Play PodcastMatt Swalley | Omneky
Increasing sales through AI personalization — Matt Swalley // Omneky
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targeting, creative has become a major lever for distribution. But, with AI personalization, businesses can feed the platforms with a wealth of personalized content for ideal customer profiles, products, and platforms,…
Play PodcastErin Schmidt | BENlabs
Technology-driven product placement — Erin Schmidt // BENlabs
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses…
Play PodcastMichelle Songy | Press Hook
Does PR convert into qualified leads? — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely…
Play PodcastMichelle Songy | Press Hook
How AI is transforming PR — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In today’s digital age, PR and AI are becoming increasingly intertwined. In fact, PR professionals are using AI-powered tools like ChatGPT to provide a new level of insight that traditional research methods…
Play PodcastIain S. Thomas | What Makes Us Human
Ethical questions posed by an AI — Iain S. Thomas // What Makes Us Human
Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. As AI technology becomes more advanced and integrated into our daily lives, concerns are growing around AI’s potential impact on work. One of the main concerns is that automation and the use of AI-powered systems…
Play PodcastAbout Topic: Artificial Intelligence
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