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Marwa Greaves | Hubspot
How to figure out what to automate?
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate.
Play PodcastBenjamin Shapiro | benjshap LLC
Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…
Play PodcastBenjamin Shapiro | benjshap LLC
Building the MarTech Podcast — H1 2021 — Benjamin Shapiro // benjshap LLC
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…
Play PodcastBrian Long | Attentive
Building two-way interaction via SMS — Brian Long // Attentive
This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to scale your SMS marketing list and how to add value with the messages you're sending. Today, we're going to talk…
Play PodcastBrian Long | Attentive
How SMS marketing drives incremental revenue — Brian Long // Attentive
Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale your SMS list, creating value added SMS. Yesterday, we talked about building two way interactions with your customers. Today, we're going to…
Play PodcastBrian Long | Attentive
Value-added SMS messages strategies — Brian Long // Attentive
Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create…
Play PodcastBrian Long | Attentive
How to scale your SMS List — Brian Long // Attentive
This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list.
Play PodcastBrian Long | Attentive
The importance of SMS personalization — Brian Long // Attentive
Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can…
Play PodcastPedro Sanchez de Lozada | Canid
Building awareness in the SMB market — Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories.
Play PodcastPedro Sanchez de Lozada | Canid
SMB Acquisitions & Startup Horror Stories — Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories
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