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Elizabeth Cholawsky | HG Insights
What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of…
Play PodcastElizabeth Cholawsky | HG Insights
Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of…
Play PodcastElizabeth Cholawsky | HG Insights
Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of…
Play PodcastElizabeth Cholawsky | HG Insights
What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of…
Play PodcastElizabeth Cholawsky | HG Insights
Why does Tech Intelligence matter for B2B brands? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of…
Play PodcastDavid Steinberg | Zeta Global
Launching & scaling a MarTech Unicorn — David Steinberg // Zeta Global
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is David Steinberg, the CEO of Zeta Global, which is a data powered marketing technology company that combines the scale of proprietary data with the science of…
Play PodcastElizabeth Cholawsky | HG Insights
Prominent female tech exec’s approach to mastering big data — Elizabeth Cholawsky // HG Insights
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best…
Play PodcastAmine Bentahar | Advantix Digital
How TikTok stacks up to social media giants — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In today's episode…
Play PodcastAmine Bentahar | Advantix Digital
The experimental marketing channel playbook — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In part 1…
Play PodcastTim Burke | Affinio
Turning data-driven segmentation into customers — Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine…
Play PodcastAbout Marketing Channel: Data & Analytics
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