Why startup marketing isn’t what it used to be — Melissa Kwan // eWebinar

Show Notes

• 03:06
  Startup marketing and Facebook ads

  Although Facebook ads were once effective for startup marketing, targeting audiences is now challenging due to lower user attention and privacy concerns. Many people react negatively to ads, leading to potential harm to a company's reputation.
• 06:02
  Leveraging personal branding to build trust with startup audiences

  A growing trend in startup marketing is the emphasis on personal branding to launch a product. By building a voice behind the product, executives, founders, and other team members can foster connections with their audience, enabling them to learn about and engage with the brand.
• 09:05
  Building a personal brand as a marketing channel for SaaS products

  To effectively promote a product or service, building your personal brand should be your first priority. By regularly posting on LinkedIn, Melissa has quadrupled her audience and attracted new prospects to join eWebinar demos.
• 12:44
  Finding out where your customers are

  One of the best ways to determine where your customers are hanging out is to ask them. By conducting interviews with your best customers quarterly, you can gain insights on which communities they belong to, how they search, new products, etc.
• 15:59
  The importance of creating your own audience

  To get in front of your customers in communities like Slack, it depends on other people discussing your brand. While integrating into these communities is crucial, so creating your own community and audience to enable you to promote your business on your own terms.