Why social selling matters so much — Melissa Kwan // eWebinar
Melissa Kwan
eWebinar
- Part 1Why startup marketing isn’t what it used to be — Melissa Kwan // eWebinar
- Part 2Prioritization for startups marketers — Melissa Kwan // eWebinar
- Part 3 Why social selling matters so much — Melissa Kwan // eWebinar
Show Notes
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02:29Why social selling is important todaySocial selling is important these days because people no longer trust traditional advertising. Instead, we instead seek validation from the opinions of the masses through social proof.
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04:01The importance of social selling in building trust and validating productsSocial selling is an important channel for building trust in today's society. It allows customers to validate not only the brand's message, but also the brand's network and reputation, making it an effective way to establish trust with potential customers.
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05:41Balancing reach and authenticity in social sellingThe best way to make social selling authentic and believable is to just be authentic. Putting yourself out there in the public allows prospects and customers to get to know you without the need for a one-on-one call, which eliminates any guesswork and allows you to be yourself.
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06:22Sharing personal stories for authentic social sellingMelissa found that her LinkedIn posts got the most engagement when the stories were personal and relatable. Essentially, rather than solely promoting a product or achievements, social selling success comes from sharing stories people can connect with.
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08:01Recognizing when social selling becomes too self servingUsing a LinkedIn analytics platform like Shield can help you to analyze the engagement of your posts and determine what type of content resonates with the audience. Analyzing this type of data will enable you to strike a healthy balance between social selling and self-promotion.
Quotes
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"Social selling is so important now in a world where it's so hard to trust what's out there because it gives you many different levers to figure out if you can trust what's in front of you." -Melissa Kwan, Co-Founder, eWebinar
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"When you sell socially, your customer is not just validating what you're putting out there to the masses, they're also seeing who youre connected to." -Melissa Kwan, Co-Founder, eWebinar
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"Putting yourself out there in the public is an opportunity for the public, ideally, your prospects and customers, to get to know you without getting on a call one-on-one." -Melissa Kwan, Co-Founder, eWebinar
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"A great way to share who you are, that's not your product, is just to share something personal about yourself." -Melissa Kwan, Co-Founder, eWebinar
- Part 1Why startup marketing isn’t what it used to be — Melissa Kwan // eWebinar
- Part 2Prioritization for startups marketers — Melissa Kwan // eWebinar
- Part 3 Why social selling matters so much — Melissa Kwan // eWebinar
Melissa Kwan
eWebinar
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Part 1Why startup marketing isn’t what it used to be — Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be.
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Part 2Prioritization for startups marketers — Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers.
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Part 3Why social selling matters so much — Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much.
