Why is referral marketing the next big thing? — Kirsty Sharman // Referral Factory

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  Part 1Why is referral marketing the next big thing? — Kirsty Sharman // Referral Factory

  The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this decision and shed some light on how you can get more out of your customers for a sustainable business.

• Part 2Referral marketing tech stack — Kirsty Sharman // Referral Factory

  Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super easy for any business, large or small, to integrate referral programs. You don’t need to have a tech background to sign up for one of their no-code solutions either!

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• Part 3Launching the perfect referral marketing campaign — Kirsty Sharman // Referral Factory

  Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise on an untapped marketing resource they already have, their own customers. Why is referral marketing such a big deal, though? Ben and Kirsty outline the benefits of setting up a referral program with Referral factory from start to finish.

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